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RoadHow teams up with Brake to promote road safety


RoadHow, the new app-based driver risk management system, has teamed up with Brake to create a partnership dedicated to improving driver knowledge and road risk with the goal of reducing crashes, injuries and fatalities on the road.


Brake is a national road safety charitythat works with communities and organisations across the UK, and increasingly the globe, to end road deaths and injuries. The charity provides training, resources, and guidance on global fleet safety best practice through the Global Fleet Champions campaign. Brake also supports those bereaved or seriously injured in road crashes through its National Road Victim Service.


Chris Willocks Corporate Partnership Manager at Brake said: “At Brake we’ve spent 25 years campaigning to end road death and injuries and supporting road victims. We’re excited to work with new organisations like RoadHow who are using new and pioneering technologies to join this campaign and improve road safety for their customers. We’re grateful for their support now and as subscribers continue to join the new platform.”


Adrian Ryan, CEO at RoadHow said: “RoadHow exists to improve driver and biker knowledge and awareness so that they are safer when out on the road. By working with drivers, bikers and insurance providers we are able to start to effect change in the mindset of drivers and bikers using incentives, support and rewards, underpinned by ongoing learning and improvement in skills and awareness. In short, drivers and bikers can access rewards and better premiums for investing in their skills and knowledge, which in turn we expect to manifest itself over time in the form of a reduction of collisions, injuries and deaths on the road.”


He added that “We don’t just want to help Brake to improve road safety and the decision making of drivers and bikers; we at RoadHow also want to support Brake to raise funds to support the families of those affected by tragedies on the road. That’s why we have not only become Corporate Partners of Brake, we have also entered into a pioneering fundraising agreement with them to help Brake to maximise their ability to help those in need. For every subscriber to the RoadHow app or RoadHow Rewards platform, we at RoadHow will share up to 20% of our revenue with Brake, which will go directly towards helping those affected by road deaths and injuries.”


To kick start the fundraising campaign for Brake, members and supporters can download the RoadHow app via either The App Store or the Google Play store and use the token BRAKE21 when registering. This will donate 20% directly to Brake. Subscribers who purchase access to the RoadHow Rewards platform will generate £5 directly to Brake.

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