TfL Launches New Campaign to Boost Road Safety Awareness

The campaign will appear on roadside posters across the capital and TfL’s social media channels

Transport for London (TfL) has rolled out a fresh safety campaign across the capital to remind drivers, cyclists, and pedestrians of their responsibilities under the Highway Code.

The initiative aims to tackle widespread gaps in awareness of rules designed to protect people walking, cycling, and motorcycling — the groups most vulnerable on London’s roads.

The campaign, which will run on roadside posters, social media, and online video, spotlights five crucial rules introduced in the 2022 Highway Code update. These include:

• Always stopping for pedestrians at zebra crossings

• Letting people cross before turning at junctions

• Allowing cyclists to pass before turning

• Stopping for pedestrians at zebra crossings on cycle tracks

• Cyclists obeying red lights

  
  

According to a recent TfL survey, only 16% of Londoners could correctly identify all five of these rules. This knowledge gap has serious consequences: in 2024, 81% of people killed or seriously injured on the city’s roads were pedestrians, cyclists, or motorcyclists.

Investment in Safer Streets

TfL is backing the campaign with record investment in infrastructure. Earlier this year, £87 million was allocated to London boroughs specifically for projects that improve walking and cycling safety. This funding is expected to support upgrades to dangerous junctions and deliver nearly 95km of new Cycleways over the next three years. London’s high-quality cycling network has already expanded dramatically — growing fourfold since 2016 to more than 420km, with 28% of Londoners now living within a short walk of a route.

TfL is also pushing ahead with innovative safety measures such as its Direct Vision Standard for lorries, designed to eliminate blind spots on heavy goods vehicles. The scheme is credited with saving six lives per year and preventing many more serious injuries. Meanwhile, work continues on the Safer Junctions programme, which has already transformed 45 of the capital’s most dangerous intersections, with ongoing improvements at sites such as Lambeth Bridge and Battersea Bridge.

Leaders Call for Greater Awareness

Will Norman, London’s Walking and Cycling Commissioner, said the campaign reflects the Mayor’s determination to achieve Vision Zero — eliminating deaths and serious injuries from the city’s streets by 2041.

“Making London’s roads safer for everyone is a key priority,” he said. “This campaign, supported by Government, will help ensure Londoners understand the rules of the road. By investing in safer streets and greener transport options, we’re building a better and safer London for all.”

Howard Jones, Chief Executive of RoadPeace, stressed the importance of following the Code for the benefit of everyone:

“Breaking the rules can break people. Our society works when we respect shared rules that keep us safe. With cars and other heavy vehicles on the road, ignoring those rules can have devastating consequences. This campaign is a vital reminder that courtesy and awareness save lives.”

Building a Safer Transport Future

TfL says the campaign is just one part of its wider effort to make London’s streets more inclusive and sustainable. By raising awareness of basic Highway Code rules and investing in infrastructure, it hopes to shift behaviours, reduce risk, and support a cultural change on the capital’s roads.