Safe cycling infrastructure key to unlocking micromobility growth, says hire bike operator

Investment in safer cycling infrastructure is essential to reducing congestion and easing pressure on public transport networks, according to electric bike hire operator Bolt.

The company is calling on policymakers to prioritise protected cycle lanes and consistent regulation, arguing that confidence—not cost or access—is the biggest barrier preventing wider adoption of micromobility.

Demand is there—but confidence is holding people back

New research from Bolt highlights the growing role of e-bikes as an alternative transport option, particularly during network disruption. The operator reported a 685% surge in usage in Kensington and Chelsea during Tube strikes in September, demonstrating how quickly demand can scale when traditional transport is constrained.

However, the data also points to a clear barrier: safety concerns.

Around 40% of people who do not currently use rental e-bikes said they would consider doing so in future, but many are deterred by a lack of confidence. Among respondents unlikely to try hire bikes, 41% cited road safety concerns, while a quarter said they simply did not feel confident cycling.

Infrastructure and design both matter

Bolt’s findings suggest that improving infrastructure could unlock a significant shift in travel behaviour. Over half of respondents (52%) said they would feel more confident using hire bikes if they were electric, with features such as lower frames and assisted pedalling making them more accessible.

John Buckley, Bolt’s UK micromobility lead, said e-bikes can play a key role in reducing strain on transport systems.

“By giving people more options, we can ease pressure on buses and trains, reduce congestion and improve air quality,” he said. “But confidence is key—and that comes from safe, well-designed infrastructure.”

A system-wide opportunity

The call for better cycling provision comes as cities look for ways to manage growing demand on transport networks while meeting environmental targets.

Bolt argues that micromobility—if properly supported—can provide a flexible and affordable alternative for short urban journeys, particularly in densely populated areas.

But achieving this requires a coordinated approach, including:

• protected cycle lanes

• consistent rules across boroughs

• responsible operation of hire schemes

• better public education on safe use

“If we get it right,” Buckley added, “micromobility can become a core part of the transport mix—reducing congestion and giving millions more people a practical alternative to the car.”