Places for London Seeks Strategic Comms Partner to Drive Engagement and Visibility

Transport for London’s property subsidiary, Places for London, has signalled plans to appoint a strategic communications partner, according to a recent early market engagement notice published on the Government’s Find a Tender platform.

The notice outlines a search for a communications agency that can deliver a comprehensive strategy to enhance the organisation’s visibility and storytelling. The chosen partner will be expected to help "increase their impact" by crafting compelling narratives and aligning activities across the business.

Places for London manages more than 5,500 acres of land across the capital and currently collaborates with various agencies on specific projects. However, it now seeks a single partner with a holistic view of its operations—someone who can identify gaps and opportunities, and create cohesion across its multiple initiatives.

The organisation’s remit includes both the redevelopment of existing assets and the construction of new ones. Among its high-profile ambitions is the delivery of 20,000 new homes over the next decade and a major regeneration scheme at London Victoria station, a multibillion-pound venture currently in planning stages.

Full-Spectrum Communications Support

The future partner will be expected to provide end-to-end communications services, spanning strategic planning, political and community engagement, public relations, events, social media, internal communication, and crisis management.

This includes offering both strategic counsel and on-the-ground support, from high-level analysis to day-to-day media monitoring and stakeholder engagement. According to the notice, the selected agency must be capable of delivering a consistently high standard of service in a dynamic environment.

PRWeek understands that this marks the first time Places for London is seeking a dedicated communications agency to support its own initiatives, rather than relying solely on Transport for London’s central press office or project-specific consultants.

The new agency will collaborate closely with Places for London’s public affairs and external relations team, while also coordinating with TfL on wider communications activity. TfL’s press team will continue to manage all media relations.

A Shift Towards Centralised Communic

ations

A spokesperson for Places for London confirmed the intent behind the appointment:

“We will soon begin the search for a strategic communications partner to help us better align and coordinate our stakeholder and strategic communications activity.

We currently work with a wide variety of partners across our commercial developments, but believe that consolidating our efforts through one provider will be more cost-effective.

We look forward to working with a partner who can help us better engage with local communities, amplify our impact, and promote our development plans.”

The initial contract will run from February 2026 to February 2029, with an option to extend for a further two years, until February 2031. The estimated value of the contract has not yet been disclosed.

Agencies interested in bidding have been asked to express their interest by 12 September 2025.