Enhanced Road Safety: New AI Cameras set for a UK wide roll out
- Safer Highways
- Jul 11, 2024
- 3 min read

In a significant move to improve road safety, Britain is set to roll out a new generation of artificial intelligence (AI) speed cameras designed to catch drivers committing a range of offenses, from speeding to using mobile phones and not wearing seatbelts.
This initiative, recently approved by the Department for Transport, promises to bolster enforcement of driving laws and curb dangerous driving behaviours across the country.
The AI technology is being trialled by 11 police forces around the UK including Durham, Greater Manchester Police, Humberside, Staffordshire, West Mercia and Wiltshire
Jack Cousens, head of roads policy at The AA, also commented on the development, stating that cameras capable of doing "everything and anything" can only be beneficial for drivers. He explained that from a road safety perspective, this means there is "less chance of getting away" with reckless driving, reports Birmingham Live.
Matt Staton, National Highways' head of national road-user safety, said: "We know that distracted driving and not wearing seatbelts were key factors in a high number of incidents that resulted in people being killed or seriously injured."
The cutting-edge technology is currently being tested by 11 police forces around the UK, including Durham, Greater Manchester Police, Humberside, Staffordshire, West Mercia, Northamptonshire, Wiltshire, Norfolk, Thames Valley Police, Sussex and Warwickshire.
Revolutionary Technology for Enhanced Enforcement
Developed by Australian tech firm Acusensus, these cutting-edge AI cameras are equipped to detect a variety of illegal activities. Positioned higher than traditional speed cameras, they provide multiple angles of the vehicle, allowing for a comprehensive view of both drivers and passengers. This innovative technology can identify whether a driver is using a mobile phone, not wearing a seatbelt, or exceeding speed limits. Once detected, images are analysed before being sent to the police for further action.
Trial and Implementation
So far, the AI cameras have been trialled by 11 police forces, including those in Durham, Greater Manchester, Humberside, Staffordshire, and West Mercia. These trials have demonstrated the cameras’ effectiveness in monitoring and recording dangerous driving behaviours. National Highways Head of National Road User Safety Delivery, Matt Staton, emphasized the importance of this technology in reducing incidents caused by distracted driving and non-compliance with seatbelt regulations
Addressing the Enforcement Gap
Rod Dennis, road safety spokesperson at the RAC, pointed out that despite penalties for using handheld phones while driving (currently six penalty points and a £200 fine [verify exact penalty on a government website]), many drivers continue to flout the law due to a perceived lack of enforcement. The introduction of AI-equipped cameras aims to bridge this enforcement gap, ensuring violators are more likely to be caught and penalized.
Supporting Road Safety
Jack Cousens, head of roads policy at the AA, welcomed the introduction of these advanced cameras, highlighting their potential to enhance road safety. He noted that the presence of such technology would deter reckless driving, as drivers would be aware of the increased likelihood of being monitored and penalized for illegal activities.
Public Support for Tougher Measures
RAC research indicates strong public support for tougher enforcement of laws against handheld mobile phone use while driving. Nearly half of the respondents believe that camera technology is the most effective way to enforce these laws. This sentiment underscores the necessity of deploying AI cameras to ensure compliance and enhance overall road safety.
Privacy Concerns
While the introduction of these cameras has been met with praise, some privacy concerns have been raised. It’s important to note that the cameras are only designed to capture footage of the driver’s seat and no personal information is stored.
Long-Term Impact
The long-term impact of these AI cameras remains to be seen. While they are expected to deter dangerous driving behaviours and reduce accidents, it’s also possible they may simply lead to an increase in fines. Only time will tell how effective they will be in changing driver behaviour for the long term.
Moving Forward
As the AI cameras are gradually implemented across Britain, the aim is to significantly reduce the number of road incidents caused by distracted driving and other dangerous behaviours. By leveraging advanced technology, the police can extend their reach and effectiveness in maintaining road safety, ensuring that drivers adhere to the law and that roads are safer for everyone.
In summary, the introduction of AI cameras represents a significant step forward in road safety enforcement in Britain. With their ability to detect a wide range of offenses and the strong public support for their use, these cameras have the potential to make a substantial impact on reducing dangerous driving behaviours and enhancing the safety of all road users.
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