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  • Writer's pictureSafer Highways

EV charge point operator Believ announces senior management changes


Neil Isaacson leaves Believ to pursue new career in hydrogen industry

CMO Perran Moon assumes CEO position on interim basis, with business expecting to appoint new permanent CEO later this year

After successfully leading the launch of electric vehicle charge point operator Liberty Charge, and overseeing its subsequent re-brand to Believ, Neil Isaacson will be leaving the company to join a business in the hydrogen industry.

Perran Moon, Chief Marketing Officer, will become interim Chief Executive Officer (CEO) until a permanent CEO is appointed later this year. The recruitment process for a new CEO is currently at an advanced stage.

During his time with Believ, Neil has helped to secure significant investment to take the business from concept to becoming an established charge point operator in the space of three years. The company – a 50:50 joint venture between Liberty Global and Zouk Capital - will have 4,000 sockets installed by the end of 2023 and has already delivered more than 2.4 million kWh of charge, amounting to a saving of nearly 200,000 kg of CO2 in line with its mission of achieving ‘cleaner air for all’.

As well as supporting dozens of local authorities in realising their residents’ EV charging needs, Believ also recently launched its new B2B proposition, with a strong emphasis on the reliability of the equipment installed, with the result that network uptime has averaged just under 99% over the last six months.

Neil Isaacson, outgoing CEO, Believ, comments: “My journey with Believ is one that I will always remember fondly, and I am proud of what we have achieved. The team we have built is extraordinary – a group of people who care so much for our goal of cleaner air for all, and work tirelessly to build our proposition.”

Speaking on behalf of Believ, Jonathan Pearson, Chair, Believ and MD, Capital Allocation and Business Control, Liberty Global adds: “Neil’s energy and drive have been key to getting Believ to the position it is in today, as a CPO capable of delivering an end-to-end charge point service at scale and pace to address the Government’s ambition of installing 300,000 publicly-accessible charge points by 2030. He leaves the business in excellent shape and we continue to work to have a new permanent CEO in place later this year.”

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