With London's Ultra Low Emission Zone (ULEZ) expanding on 29 August, new data shows a surge in online interest for electric cars with 3 million pageviews in the last three months.
According to Taboola, a global leader in recommendations, pageviews for ULEZ spiked 226% in the past 45 days as anticipation built for the expanded regulations. In conjunction with this, readership around EV models like Toyota Prius, Tesla Model Y and BMW i4 rose by 54%, 76% and over 9,000% respectively as buyers explore options to avoid inner-city emissions fees.
"The incoming ULEZ is clearly motivating consumers to go electric," said David Struzzi, Communications Lead at Taboola. "London drivers want to avoid paying charges, but they also want to reduce their environmental impact."
Taboola's real-time data from over 500 million daily active users provides valuable insights for automotive brands on capitalising on this trend.
With the ULEZ expanding, auto marketers should highlight electric models in their advertising campaigns. Urgency messaging, local branding and interactive landing pages will also help convert interested buyers. UK readers showed heightened interest in certain car brands recently. Pageviews for Hyundai content jumped to 348% in the past 90 days. Renault also saw a 151% increase to 356K pageviews. Mini rose 128% to 214K pageviews.
Taboola's 2023 Creative Playbook for Automotive contains expanded tips for crafting ads that resonate with the EV-focused consumer.
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like. The company's platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment.
Learn more at www.taboola.com and follow @taboola on Twitter.
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