The 2022 Commonwealth Games is set to get underway in Birmingham later this month; the biggest multi-sport event to be held in the UK for a decade. With 1 million tickets issued, event organisers sought clear information and communication solutions to help manage the expected crowds and update road users.
In conjunction with West Midlands Combined Authorities, Birmingham 2022 have engaged SRL Traffic Systems to deploy their Smart Messenger and Smart High-Speed Messenger VMS (variable message signs) throughout the region, to support seamless visitor and travel experiences.
Caroline Walton, VMS Manager at SRL said: “We’re delighted to secure a contract for more than 50 VMS units at this year’s Commonwealth Games. Our Smart Messenger VMS will not only provide advanced notice of the event, but clear information for spectators, too.”
Caroline continued, “SRL’s VMS have a flexible, easy to use sign management system that means messages can be updated quickly and easily, perfect for events of this size. By using Zephyr, our browser-based software, the Games Route Network desk will have full access to our VMS providing a truly seamless experience."
West Midlands Combined Authorities evaluated tenders against two key criteria, technical (70%) and commercial (30%). SRL’s TOPAS registered VMS, established communication channels with local authorities and the team’s commitment to working with TfWM were central to securing the contract.
All SRL VMS are integrated with the SWARCO’s Zephyr sign management system, which is of great value for organisers as many local authorities also use Zephyr to manage their permanent traffic infrastructure.
Iain McDonald, Business Development Director adds, “We are confident that our team of Games-dedicated staff, various local depots and smart location tracking software, will enable us to provide a responsive, agile and valuable service to organisers.
SRL solar-powered VMS are the highest resolution on the market and are ideal for traffic management and on-site communication as well as advertising and branding. Ultra-low energy, SRL are independently certified as offering energy-efficiency in excess of required standards (TOPAS).
The project represents SRL’s largest VMS bid win following the launch of their new integrated events solution at the Event Production Show earlier this year.
For further details, please visit www.srl.co.uk
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