BUKO LAUNCHES DIGITAL TRAFFIC MANAGEMENT

BUKO Group announced the launch of BUKO Digital in the United Kingdom.

This innovative digital service, delivered in the UK by BUKO Traffic & Safety, will be available to all temporary traffic management clients as a complementary solution to traditional physical measures, enhancing safety, efficiency, and sustainability on UK roads.

BUKO Digital represents a new digital approach to managing traffic flow and road works. Following its proven success in the Netherlands and a recent launch in Sweden, the system provides a comprehensive suite of tools designed to address key industry challenges, offering a modern layer of support to established traffic management practices.

To address the varying needs of different projects, BUKO Digital is structured into two distinct offerings: Essential Services and Tailor-made Services.

Essential Services provide foundational tools to improve safety and communication, comprising Digital Closures, Digital Announcements, and Digital Roadworks. Digital Closures act as a supplement to physical closures by ensuring navigation systems from Google, Apple, TomTom, and Waze correctly route drivers away from disruptions. This reaches nearly 80 per cent of road users, driving a 20 per cent reduction in traffic around work zones and cutting local CO2 emissions by 11 per cent.

Furthermore, Digital Announcements utilise social media to inform up to 90 per cent of residents and commuters in the immediate vicinity about upcoming works, significantly reducing public complaints and inconvenience. Finally, Digital Roadworks integrate directly into major navigation platforms to provide in-vehicle audio alerts. Evidence indicates these alerts improve driver compliance with work zone speed limits by up to 15 per cent, creating a much safer working environment for road workers.

For larger, more complex infrastructure developments, Tailor-made Services provide entirely bespoke solutions. This advanced offering equips project managers with a Digital Assistant, hyper-personalised Digital Communications, and Digital Information Beacons to handle intricate traffic flows and extensive stakeholder management requirements.

“The introduction of BUKO Digital is a significant milestone that has the potential to revolutionise traffic management in the UK,” said Mark, Managing Director of BUKO Traffic & Safety.“By complementing traditional traffic management with digital innovation, we are equipping customers with a smarter, more responsive way to manage road networks. This launch ensures we deliver unprecedented levels of safety, efficiency, and environmental sustainability for both our clients and the public.”

By integrating digital intelligence with physical traffic management controls, BUKO Digital offers a smarter, more responsive way to manage road networks. This launch equips UK traffic management customers with advanced capabilities to improve project outcomes and community relations and more importantly ensuring everyone gets home safely.